Seeing Peles everywhere?
That’s the Pele Effect.

When you join the passionate pursuit for a Pele, everything starts to resemble a trophy. The Great Pyramids. Sailboat sails. Nacho chips. All Pele Gold. But there is only one true Pele Award – the pinnacle of excellence in Hawai‘i advertising and design. So if triangles are suddenly everywhere you look, it’s a sign: Pele season is here.

Established in 2018, The 2025 High School honors the Best in Design and Advertising for creative work done from January 1, 2024 to February 28, 2025.

The Pele Awards has been around for 40 plus years. The High School Pele Awards was established in 2018, to recognize and reward Creative Excellence in the art of Advertising and Design. Presenting Sponsor NMG Network & Eleven 17 Creative will present a $500 cash scholarship to the 2025 Best of Show High School winner. Pele Gold Sponsor will present a $10,000 a year, 4 year scholarship to Chaminade University of Honolulu. Last year, we had almost 700 entries from Hawai’i High Schools statewide with 34% of the entries being honored with either a Pele Gold, Silver or a Bronze Award.

The Final Online Entry deadline submission date is: Saturday, March 1, 2025, 11:59pm HST.

So join us by entering this year’s 2025 High School Pele Awards competition. Share your finds of Pele-shaped objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop up everywhere. #FindAPele